“The TOP” = Targeted Opportunity Planning CMV – Core Market Value. What does your target market value above all else?…
Customer Monetization In most circles, “CRM” stands for “Customer Relationship Management”. As we pointed out in the first part of…
Customer Acquisition Acquisition doesn’t follow Retention and Engagement just so we can spell the word “CREAM” (although you must admit…
Customer Engagement Last week we discussed Customer Retention – next week, we’ll consider Customer Acquisition. This week, we’ll take a…
Customer vs Client If you’ve been in business for any length of time, you’ve probably come across the term “CRM”.…
Calendar/Task Management Microsoft Outlook I had a client a few years back – an office with about five people working…
Employees Many Small Businesses are “solopreneurs“, so this post won’t apply to them… now. Hopefully, many of these one-person enterprises…
Clients Every Small Business owner, operator or employee should be aware that it costs much more to acquire a new…
Competition Are you the best at what you do? Among the best? Anywhere close to the best? Wherever you rank…
Procrastination You’re only as good as your word. Missing deadlines, arriving late for meetings, forgetting to follow up or follow…
