Business Done BETTER – Starts HERE…!

The CREAM Rises to the TOP – Part Six

“The TOP” = Targeted Opportunity Planning CMV – Core Market Value. What does your target market value above all else?…

February 9, 2018

The CREAM Rises to the TOP – Part Five

Customer Monetization In most circles, “CRM” stands for “Customer Relationship Management”. As we pointed out in the first part of…

February 2, 2018

The CREAM Rises to the TOP – Part Four

Customer Acquisition Acquisition doesn’t follow Retention and Engagement just so we can spell the word “CREAM” (although you must admit…

January 26, 2018

The CREAM Rises to the TOP – Part Three

Customer Engagement Last week we discussed Customer Retention – next week, we’ll consider Customer Acquisition. This week, we’ll take a…

January 19, 2018

The CREAM Rises to the TOP – Part Two

Customer Retention Last week, we introduced the term CREAM which we aim to explore in detail in this series of…

January 12, 2018

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