Business Done BETTER – Starts HERE…!

The CREAM Rises to the TOP – Part Three

Customer Engagement Last week we discussed Customer Retention – next week, we’ll consider Customer Acquisition. This week, we’ll take a…

January 19, 2018

The CREAM Rises to the TOP – Part Two

Customer Retention Last week, we introduced the term CREAM which we aim to explore in detail in this series of…

January 12, 2018

The CREAM Rises to the TOP – Part One

Customer vs Client If you’ve been in business for any length of time, you’ve probably come across the term “CRM”.…

January 5, 2018

Money Matters – Part Five

Selling it to Your Buyers Time to wrap things up. We’ve considered the mindset adjustments required to overcome the “asking…

December 29, 2017

Money Matters – Part Four

Show Me the MONEY! In the previous entries of this series, we talked about some fundamental Small Business money issues:…

December 22, 2017

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Your Main Message

Use this space to tell people what your company does and why and how it does it. What're you known for? Who likes you? What's your number one competitive advantage?

Include all the things that make your business unique and better than the competition. Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that.

Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you'd be awesome to do business with.

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Next Steps...

This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.