Business Done BETTER – Starts HERE…!

Money Matters – Part Five

Selling it to Your Buyers Time to wrap things up. We’ve considered the mindset adjustments required to overcome the “asking…

December 29, 2017

Money Matters – Part Four

Show Me the MONEY! In the previous entries of this series, we talked about some fundamental Small Business money issues:…

December 22, 2017

Money Matters – Part Three

Freeloaders Need Not Apply This will be a pretty short post, compared to the previous entries in this series. Last…

December 15, 2017

Money Matters – Part Two

DTMFA – Dump the Major Failures Already! Given all the challenges that come with doing business and daring to take…

December 8, 2017

Money Matters – Part One

Stop chasing your money! Doing business is not about work: it’s about GETTING PAID! This is a source of misery…

December 1, 2017

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Your Main Message

Use this space to tell people what your company does and why and how it does it. What're you known for? Who likes you? What's your number one competitive advantage?

Include all the things that make your business unique and better than the competition. Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that.

Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you'd be awesome to do business with.

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Next Steps...

This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.